Parade of Homes Logo Redesign

We ended up keeping most of the text form of the old layout since there was nothing wrong with it. The client wanted to add the HBA logo and eliminate the supporting year block. They also wanted to add an extra element that could be a noticeable mark that could stand alone from the text. We ended up creating the house mark. It has some negative space designs within that represent a map layout. 

Services performed: Logo Redesign, Supporting Logos, Magazine & Print Design, Digital Ads & Banners